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Is it Time to Revitalize? Putting the Zing Back in to Your Loyalty Program
How do you know when something is over the hill or past its ‘use by’ date? With a physical object, it’s usually easy to spot: chipped paint, tarnished surface, rust or a missing part. However, if that...
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Best Buy’s Revamped Loyalty Program and the Value of Mobile Check-in
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting...
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Pooling Points: Driving Travel Loyalty through Simplicity and Flexibility
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different...
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How to Overcome Poor Loyalty Program Performance and Reengage Your Retail...
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s...
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Customer Data: A Key to Banks’ Loyalty Program Success
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected...
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Grocery Loyalty, Moving Beyond The Card
Grocery loyalty is evolving. True loyalty in the space is about more than offering discounts and promotional offers. The real key to driving loyalty in this grocery vertical lies in understanding and...
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How Mobile Can Maximize Customer Lifetime Value
Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on ‘Main Street’ and in...
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How Loyal Are Your Customers? Not as Loyal As You’d Think
“How loyal are your customers?” That’s the question framing Nielsen’s Global Survey of Loyalty Sentiment (Q1 2013), released earlier this month. Representing 29,000 consumers across 58 countries, the...
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New Year’s Resolutions for Telecoms: How Not to Engage your Loyal Customers
According to academics at the University of Scranton, about 45% of Americans make New Year’s resolutions, yet only 8% actually achieve what they set out to accomplish. Most fail within less than a...
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Banking on Millennials’ Loyalty? Start Marketing Today
In the last few years, a new type of consumer banking model has emerged that is disrupting traditional lending institutions: virtual banks. If you’re not already familiar with this new breed of...
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